The Platform

9.8 Billion

In Booked Meeting Revenue

10,000

Hotels Worldwide

The Mission

Our mission is to empower hotel companies to maximize their group business revenue by seamlessly retaining and managing group leads within their portfolio. We strive to continue to provide an innovative, efficient, and user-friendly platform that enhances operational efficiency, drives performance, and fosters collaboration across properties. Our goal is to deliver immediate positive impact with minimal disruption, ensuring that our clients can achieve their business objectives with ease and confidence

The Solution

Proximity is a web-based platform designed to assist hotels in capturing more group business and maximizing revenue potential within their brand or portfolio. When group leads that cannot be fulfilled by the originally requested hotel, Proximity allows that hotel to share the customer’s lead details with other hotels within the same brand or portfolio and hopefully fulfill those requests, keeping the potential event revenue within the hotel company’s portfolio. This solution addresses common challenges faced by hotels when they are unable to accommodate group bookings due to various reasons such as limited available rooms, insufficient meeting space, incompatible room night patterns, or affordability concerns. Based on extensive data collection spanning 20 years, it has been observed that hotels decline group events significantly more often (80% of the time) compared to accepting them. Often, the decision to decline a booking is influenced by timing and inventory availability for the requested time period.
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Proximity has gained widespread adoption, with over 10,000 hotels worldwide utilizing the platform. Additionally, more than 26,000 incentivized sales associates have actively shared and booked an estimated $9.8 billion in meetings and event revenue since the inception of the lead sharing platform. With its track record of success and widespread adoption among hotels, Proximity has demonstrated its effectiveness in increasing group business revenue and presents an exciting opportunity to make a significant impact and a purposeful disruption in the meetings & events industry.

For The Hotel

Being part of the Proximity platform allows hotels to optimize their sales processes, capture more revenue, enhance customer satisfaction, and stay ahead in a competitive market.

Hotels benefit from being part of the Proximity platform for several reasons:
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Increased Revenue: By sharing unfulfilled leads with other hotels within the same brand or portfolio, hotels can capture revenue that would otherwise be lost, ensuring potential business stays within the brand or management company.
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Higher Lead Conversion Rates: Proximity’s matching process ensures that leads are shared based on specific criteria, increasing the likelihood of bookings and reducing the rate of rejected leads.
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Enhanced Collaboration: The platform fosters a cooperative environment where hotels can support each other by passing on leads they cannot accommodate. This inter-hotel collaboration strengthens the brand and ensures better utilization of resources.
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Valuable Data Insights: Proximity provides analytics and real-time data on lead conversion, customer behavior, and market trends. This information helps hotels make informed decisions and develop more effective sales strategies.
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Monetary Incentives for Staff: The commission structure for shared leads that result in bookings motivates sales teams to actively participate in the platform, driving higher engagement and performance.
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Strategic Lead Distribution: Proximity ensures that leads are distributed to hotels that can best meet the specific needs of the client, leading to higher satisfaction rates and better utilization of hotel facilities.
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For The Hotel Sales Manager

Proximity offers hotel sales managers a powerful tool to enhance lead management, increase bookings, earn commissions, and improve overall sales performance, leading to greater success and profitability.

Hotel sales managers are motivated to use Proximity for several compelling reasons:
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Commission Earnings: When a shared lead results in a booking at another hotel, the sales manager who sent the lead can earn up to 5% in commission, providing a direct financial incentive.
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Maximized Revenue: Proximity helps retain potential event revenue within the hotel company's ecosystem by enabling the sharing of unfulfilled leads with other hotels within the same brand or portfolio.
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Increased Lead Conversion: By receiving and sharing leads that match specific criteria such as type, size, and location, hotels can significantly increase their chances of converting shared leads into bookings.
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Efficient Lead Management: The platform automates the lead matching process, reducing the time and effort spent on manually managing leads and allowing sales managers to focus on high-priority tasks.
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Data-Driven Insights: Proximity provides valuable analytics and insights into lead conversion rates and other key performance indicators, helping sales managers make informed decisions and strategies to improve their sales processes.
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Collaborative Opportunities: The platform fosters a collaborative environment where hotels within the same brand or portfolio can support each other by sharing leads that one property cannot accommodate, leading to stronger inter-hotel relationships.
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Reduced Lead Rejection: By passing on leads to other suitable hotels, Proximity mitigates the high rate of lead rejection due to timing, inventory, or other constraints, ensuring that more opportunities are capitalized upon.
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Enhanced Customer Satisfaction: Efficiently handling customer leads and directing them to appropriate hotels enhances the overall customer experience, leading to higher customer satisfaction and loyalty.
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Competitive Advantage: Using Proximity gives a hotel a competitive edge by efficiently managing leads and maximizing booking opportunities, distinguishing it from its competitors.

For The Planners

Proximity enhances the planning experience by providing a more efficient, reliable, and transparent process for sourcing and booking venues, ultimately leading to more successful events and satisfied planners.

Planners who organize meetings and events appreciate hotels that use the Proximity platform for several reasons:

Time Savings: By automating much of the lead matching and venue selection process, Proximity saves planners significant time, allowing them to focus on other aspects of event planning.
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Reduced Frustration: With a higher likelihood of finding suitable venues quickly, planners experience less frustration and can avoid the back-and-forth often associated with traditional venue sourcing.
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Broader Options: Proximity expands the range of available venue options by connecting planners to multiple hotels within a brand or portfolio. This increases the likelihood of finding a suitable venue that meets their specific needs.
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Efficient Lead Management: The platform ensures that planners' requests are matched with hotels that can accommodate their requirements, reducing the time and effort spent searching for the right venue.
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Higher Success Rates: By sharing leads with hotels that are more likely to fulfill the event requirements, Proximity increases the chances of successful bookings, minimizing the frustration of declined requests.
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Efficient Lead Management: The platform ensures that planners' requests are matched with hotels that can accommodate their requirements, reducing the time and effort spent searching for the right venue.
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Higher Success Rates: By sharing leads with hotels that are more likely to fulfill the event requirements, Proximity increases the chances of successful bookings, minimizing the frustration of declined requests.
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Streamlined Communication: Proximity facilitates smoother communication between planners and hotel sales teams, ensuring that planners receive timely responses and relevant information about potential venues.
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Consistency and Reliability: Working within a network of trusted hotels ensures that planners can expect a consistent level of service and quality, enhancing their confidence in the booking process.
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Customization and Flexibility: Proximity allows for tailored matching of leads based on specific criteria such as event type, size, location, and budget, giving planners more control over the selection process.
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Confidence in Choices: Knowing that Proximity uses a sophisticated matching process, planners can have greater confidence that the venues suggested will meet their specific requirements and standards.